PGH glazed bricks from the vibrant & academy collections formed an integral part of the urban industrial look of the interior design of the Altura Hotel
Palm Springs resort meets edgy urban cool
The Atura Blacktown is a fun and functional hotel with a chic, contemporary design and a focus on connectivity that sets it apart from its competitors. The interior is reminiscent of a Palm Springs resort, with warm colours and period furniture used extensively to reflect a 1950's Mid-Century Modern architectural and design style.
Completed in late 2013, the Atura Hotel has become an urban oasis and local landmark. The striking 'extruded' white façade belies the colour, ambiance and imagery used within the structure, enticing visitors to venture closer.
To achieve this impressive finish, a variety of decorative and structural elements were used in the internal fit-out, including industrial lighting, plywood cabinetry, exposed aggregate floors, 50's style designer furniture and - in keeping with the urban industrial look - over 7,500 glazed face bricks from the PGH Vibrant and Academy collections.
These bricks were selected for their robust quality, vibrant colour, smooth, fully glazed finish and serviceability. The bricks, including Cosmic (plum), Paris (pink) and Nobel (black) were used as an integral part of the interior design by providing the walls that define the reception area, lobby, business centre, restaurant and bar.
As can be seen from the photos in the gallery, the Atura Blacktown is a perfect example of brick being used to cleverly create a timeless, stylish and fun aesthetic.