Colour trends for the housing market are quite different from interior fashion and fabric trends, which are generally more flamboyant in nature.
Building trends do not have the same ‘turn around’ as in the fashion, paint and fabric industries.
Building industry trends are based on a longer lifestyle and do not have a seasonal timespan. Both residential and commercial building trends tend to be more conservative; they are not as disposable as in the fashion or paint markets.
Identifying colours for a residential house is generally based on personal preferences and the style and design of the house. The surrounding landscape and streetscape are also important factors to consider. Colours and finishes selected for building materials for residential projects can often last the lifetime of the house and therefore the latest fashion colours may not be appropriate.
Selecting colours can be daunting, complex and a time consuming process for many residential clients. Professional advice can be sought from project home builders, designers or architects who are often conversant with the latest colour trends. Home magazines and the web often feature the latest general colour trends which can be used for inspiration by residential clients.
Colour choices, finishes and preferences for commercial buildings generally lean towards those that enhance the structure, form and spatial qualities of a building. Architects developing a range of commercial buildings, whether a high rise residential apartment block, a sports stadium, an officer tower, a warehouse or an industrial factory complex often choose the neutral colours as their base palette. Additional colours, if required by the architects/designer can then be added to the neutral palette as a highlight.
It is therefore important that product colour ranges include both neutral and bright colours.
There are two major colour trends apparent in the Australian building products industry at this time – the neeutral colour palette and the bright colour palette. Whether it’s categorised by warm colours versus cold colours or industrial style versus ethnic style, the two major trends – neutral and bright – are present in every colour forecast for 2017.
The Neutral Colour Palette
The neutral colour palette favoured by many architects enhances the form and structure of buildings. Neutral colours assist in defining the spatial qualities of a design.
Estate agents and project home builders generally embrace the neutral palette for residential projects as they appear to be more attractive to conservative buyers.
We believe the neutral colour trend will continue its dominance in future years.
White, off white, grey, charcoal, black, earthy tones and variations of these colours form the basis of the neutral colour palette. Neutral colours are constantly specified by architects, designers, developers and other specifiers for their various residential and commercial projects throughout Australia. They are tried and true colours.
Many of Australia’s leading building manufacturers feature neutral colours in their range. For example: Adbri Masonary, Alucobond, PGH Bricks, Bristile Roofing, Monier, Bluescope Steel – Colorbond, Boral, Corian, Gunnersens, Dulux, Laminex industries tec.
The Bright Colour Palette
The bright colour palette is comprised of both primary and secondary colours. It is a strong trend; however, it is generally limited to accents. Architects drive this trend and it can be seen on the façade of many city buildings throughout Australia as an accent.
The following manufacturers have adopted this palette including Dulux Powder Coating, CSR Viridian, Academy Tiles, Kenbrook Flooring, Corian, PGH Bricks, Laminex Industries and Gumnersens.
Manufacturers need to understand the above factors when selecting colours for their product ranges. They need to provide the latest colour trends in their range.
Nexus Designs, a creative and interior design agency has been commissioned by CSR Viridian to undertake a review of the palette for Viridian‘s range of coloured products. They considered existing and future colour trends to determine the new colour palette for both Viridians’ SpectraSeraphic™ and SpectraColour™ ranges. The review has also taken into account other allied and architectural building materials and products which may be specified and co-ordinated with Viridian glass. Nexus Designs visited Viridian’s Clayton, Melbourne site and met with Viridian representatives to view and obtain valuable information regarding existing colours and capabilities.
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