CSR Ltd announced today that its market-leading sugar business will begin to adopt the corporate branding and identity of its new name, Sucrogen, from 1 March.
The business will progressively adopt the new branding, including the new corporate logo, across its raw sugar milling and ethanol operations in Australia.
“In line with CSR’s continuing group corporate strategy to operate its two main businesses as more autonomous entities, we believe it is appropriate to adopt the new corporate identity to fully reflect the distinctive strength of our sugar operations,” said Ian Glasson CEO of Sucrogen.
“While we have a strong heritage of over 150 years, our business today is much more than just sugar.
“The new Sucrogen branding and logo more appropriately reflect our strong history in sugar balanced by exciting opportunities in renewable energy through our ethanol and renewable electricity operations,” he said.
The Sucrogen logo symbolises a drop of energy represented by bright northern Queensland sunshine on sugar cane being converted to the full spectrum of natural and renewable energy products.
The new Sucrogen logo and branding will be introduced at the Clipsal 500 V8 Supercar Championship series event in Adelaide from 11 March.
Sucrogen is the official fuel supplier to the V8 Supercar Championship series in Australia, helping the sport to lower their carbon emissions by using renewable fuel ethanol (E85 – a blend of 85% ethanol and 15% unleaded petrol).
Note to editors:
Sucrogen is the new corporate identity for CSR Sugar. Sucrogen is the largest raw sugar producer in Australia and the eighth largest producer globally.
Sucrogen owns seven sugar mills capable of producing in total 2.1Mt of raw sugar per year. The mills also produce by-products including molasses, which is used to produce ethanol and also sold as stockfeed.
Sucrogen generates electricity from cogeneration operations at each of its seven sugar mills and is Australia’s largest renewable energy generator from biomass, with a total cogeneration capacity of 171 megawatts. Through its interest in Sugar Australia and New Zealand Sugar Company, Sucrogen is the largest sugar refiner in Australia and New Zealand with its three sugar refineries capable of producing 970kt of sugar annually.
Sucrogen is Australia’s largest producer of sugar-based ethanol, which is used as an additive in fuel and for a range of industrial purposes. Sucrogen produces fertiliser using by-products from its sugar milling and ethanol distillation processes.